---
title: "DEEP Traction Worksheet: a free 30-minute working session"
description: A free two-page worksheet for B2B teams. Find where one market segment is stuck and plan the next move in about 30 minutes.
image: https://insights.justinpanzer.com/hubfs/deep-traction-worksheet-fan.webp
---

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# DEEP Traction Worksheet

---

**A 30-minute working session to find where one market segment is stuck.**

Some go-to-market stalls look like a pipeline problem and turn out to be a segment problem. Deals slow down because the buying committee is unclear, sales and customer success tell different stories, or no one can say what proof a buyer needs. If your team can’t agree on the answers in under 30 minutes, that tells you something.

**How it works:** Four short sections: define the market and your position, enable your teams, earn adoption, and prove value. Fill it out for one ideal customer profile at a time, assign owners and dates, then track four momentum numbers each week. It’s a free download, no form.

**Want the bigger picture first?** The [Go-to-Market Self-Check](https://insights.justinpanzer.com/go-to-market-self-check) scores your whole go-to-market in about 30 minutes, and this worksheet is the follow-up for any one segment.

![DEEP Traction Worksheet preview](https://insights.justinpanzer.com/hubfs/deep-traction-worksheet-fan.webp)

### Get the DEEP Traction Worksheet

Free two-page PDF. Download it now, no form needed.

[Download the Worksheet (PDF)](https://insights.justinpanzer.com/hubfs/DEEP%20Traction%20Worksheet-1.pdf)

Get one practical go-to-market tool like this each month. [Subscribe to Velocity View →](https://insights.justinpanzer.com/velocity-view)

### Want to talk through the results?

Book 30 minutes and we’ll work through your worksheet together: where deals are stalling in your segment, and what to fix first.

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### The worksheet walks through four things:

**Define:** your market and position. Who buys, who’s on the committee, and why you win.

![DEEP step 1: define](https://insights.justinpanzer.com/hubfs/deep-icon-define-white.svg "DEEP step 1: define")

**Enable:** your teams. Talk tracks, proof, and one story across sales, SDRs, and customer success.

![DEEP step 2: enable](https://insights.justinpanzer.com/hubfs/deep-icon-enable-white.svg "DEEP step 2: enable")

**Earn adoption:** a champion story, the friction in the way, and the next committed step.

![DEEP step 3: earn adoption](https://insights.justinpanzer.com/hubfs/deep-icon-earn-white.svg "DEEP step 3: earn adoption")

**Prove value:** the success metrics and checkpoints you’ll track weekly, so momentum is visible.

![DEEP step 4: prove value](https://insights.justinpanzer.com/hubfs/deep-icon-prove-white.svg "DEEP step 4: prove value")

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