---
title: "Go-to-Market Self-Check: a free 30-minute worksheet"
description: A free 30-minute worksheet for B2B founders. See what’s working in your go-to-market, what’s missing, and where to start.
image: https://insights.justinpanzer.com/hubfs/Self-Check-mockup-1000.webp
---

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# Go-to-Market Self-Check

---

**Thirty minutes to see what’s working, what’s missing, and where to start.**

Early adopters loved your product but the broader market isn’t biting. Or leads are coming in but not converting. Or you’re entering a new segment and the message isn’t landing. Or you’re spending on marketing and headcount without clear ROI: you can’t tell what’s working, what isn’t, or where to staff next. If any of these feel familiar, you likely have gaps in your go-to-market engine that go beyond a “more content” problem.

**How it works:** Four short sections, about 30 minutes. Score it yourself, or bring it to a 15-minute call and we’ll go through it together. It’s a free download, no form.

**If it points to the 90-day sprint, here’s what happens:**

- **Days 0–14, assess and align:** confirm who you sell to and your target account list, settle the core message for each buyer role, and set baseline funnel numbers.
- **Days 15–45, design and set up:** pick the offers and channels, build the campaign plan and content calendar, and set up lead stages, scoring, routing and dashboards.
- **Days 46–90, launch and tune:** launch one or two lead campaigns, fix conversion bottlenecks, and start a weekly review tied to pipeline and bookings.

![Go-to-Market Self-Check worksheet preview](https://insights.justinpanzer.com/hs-fs/hubfs/Self-Check-mockup-1000.png?width=130&height=130&name=Self-Check-mockup-1000.png)

### Get the Self-Check

Free two-page PDF. Download it now, no form needed.

[Download the Self-Check (PDF)](https://insights.justinpanzer.com/hubfs/Go-to-Market-Self-Check.pdf)

Get one practical go-to-market tool like this each month. [Subscribe to Velocity View →](https://insights.justinpanzer.com/velocity-view)

### The Self-Check walks through four things:

**What’s true right now:** the signs of a go-to-market gap.

![Self-Check section A: what’s true right now](https://insights.justinpanzer.com/hs-fs/hubfs/Artboard%201.webp?width=200&height=200&name=Artboard%201.webp "Self-Check section A: what’s true right now")

**Your baseline numbers:** what’s performing and what isn’t.

![Self-Check section B: baseline numbers](https://insights.justinpanzer.com/hs-fs/hubfs/Artboard%201-1.webp?width=200&height=200&name=Artboard%201-1.webp "Self-Check section B: baseline numbers")

**What’s in place today:** scored, so you can see where the gaps are.

![Self-Check section C: what’s in place today](https://insights.justinpanzer.com/hs-fs/hubfs/Artboard%201-2.webp?width=200&height=200&name=Artboard%201-2.webp "Self-Check section C: what’s in place today")

**What to fix first:** ranked by how soon it matters and how much it’s blocking you.

![Self-Check section D: what to fix first](https://insights.justinpanzer.com/hs-fs/hubfs/Artboard%201-3.webp?width=200&height=200&name=Artboard%201-3.webp "Self-Check section D: what to fix first")

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