Why use this worksheet?: Link marketing targets to organization-wide growth goals and align to Sales team metrics to that all GTM functions are tied to the same revenue numbers.
How it works: Starting with just a few baseline data points, this worksheet applies straightforward math to all stages in your funnel so you have clear targets for MQLs, opportunities, pipeline, and bookings. Use those targets to build high-ROI marketing plays that will convert at scale
How to apply it: Once you complete the worksheet, schedule a quick diagnostic to review and validate your numbers. We'll scope a 90-Day GTM Audit & Activation Sprint where we’ll rapidly move from diagnosis to activated programs with measurable growth impact.
