This playbook focuses on building and optimizing the product marketing function by establishing go-to-market strategies and processes that align technical and revenue teams for scalable, full-funnel growth. It is designed to create cross-functional clarity of processes, market dynamics, and product positioning for accelerated adoption by new logo and installed base buyers.
The application frameworks here are modular, allowing for flexibility to fit your current-state maturity - whether we’re building from scratch or optimizing an existing model.
